Service Autopilot Academy is provided Simple Growth, a partner of Xplor Technologies & Service Autopilot
For Lawn Care & Landscaping Operators
Build a lawn care business that runs without you.
Service Autopilot Academy gives you the coaching, community, and operating system to scale past the chaos — and finally take a real vacation.
You didn't start your business to work 70 hours a week.
Stuck in the truck
You're still on the mower, answering every call, fixing every problem.
No real systems
Pricing by gut feel. Hiring by hope. Hoping next year is finally the year.
No one to learn from
Your CPA doesn't get it. Your competitors won't share. You're guessing.
There's a better way to run this.
Mike Callahan built SimpleGrowth after running his own 7-figure lawn care company. The methodology inside Academy is the exact playbook he used to scale, hire, and step out of the day-to-day — and it's now used by hundreds of operators across North America.
This isn't theory. It's the operating system that turns chaos into clarity.
- 1
Price for profit, not for survival
Stop quoting from fear. Build pricing from real numbers — labor burden, overhead, and the margin you actually need.
- 2
Build systems, not heroics
Replace the daily chaos with checklists, scorecards, and SOPs that work whether you're there or not.
- 3
Lead a team, don't babysit one
Hire the right people, set the standard, and run weekly 1-on-1s that drive accountability.
- 4
Own the business, don't be owned by it
Get out of the truck. Build a company that pays you well and runs without you in the seat.
Three Membership Levels
Choose the level that fits where you are.
Service Autopilot Academy
$97/mo
Community, live coaching, and a peer group of operators moving in the same direction.
- Monthly expert group coaching call — Expert guest each month
- Private Facebook group of like-minded lawn care and landscaping business owners
- Live event invites and in-person session access with shop tours
- Trusted partner network for marketing, bookkeeping & hiring
Academy Elite — Powered by SimpleGrowth LCOS
$247/mo
Everything in Academy plus the full operating system, onboarding, and ramp-up calls to build your business the right way from day one.
- 1-hour onboarding call with a 7-figure lawn care business expert — get oriented and get moving
- 8 ramp-up calls that build the foundation every operator needs — so the whole group starts from the same solid base
- Full LCOS training program — Over 300 lessons covering financials, hiring, operations, marketing & leadership
- LawnCareOS platform — budget & pricing tool, labor burden calculator, equipment costs, overhead recovery, billable rates, org chart, scorecards, SOPs & more
Service Autopilot subscription required. Not sure which level is right for you? Read the FAQ.
Masterminds
Exclusively for $1M+ operators ready to scale from 7 figures — to whatever the goal is.
Application Required — Not For Everyone
Masterminds is exclusively for million-dollar-plus companies. Before enrolling, you'll complete a brief screen share or phone call interview to confirm you qualify. This group is reserved for serious business owners who are ready to dedicate the time and energy to grow and scale — from 7 figures to wherever their vision takes them.
4 Exclusive Calls in One Month — with you, the owner, and your leadership team. Normally $3,999, this offer is exclusive to Service Autopilot members only. You'll get access at no additional charge — where we go in and help you build the mission, vision, and values that will drive your growth.
"Crossing 7-figures teaches hustle. Crossing $10M demands leadership, clarity, and structure."
Masterminds is led by 8-figure coaches who've built and scaled service businesses past the levels most operators only dream about. They've sat in your seat, made the hard calls, and now help others do the same.
The included four-call intensive is a deep, focused engagement for you and your leadership team — where we install the mission, vision, values, and operating cadence required to lead a $1M–$10M company without becoming the bottleneck.
LEAD
Shift from doing it all to leading through others
TEAM
Build leaders who take full ownership
ALIGN
Establish company-wide clarity and trust
SCALE
Run proven systems that scale without burnout
People, Systems & Leadership
- Designed specifically for Stage 4 & 5 businesses ($1M–$10M) focused on people, culture, and leadership
- Clarify your mission, vision, and core values — and build a team culture that actually lives them
- Learn how to hire, train, and fire to your core values at scale
- Become the leader your company needs at this level of growth
- Develop your next-generation leaders so you never get pulled back into the chaos
- Build leadership pipelines for new hires — from the field or other industries — so they have the skills to run their role on day one
- Access to the LCOS
Exclusive Mastermind Calls
Hot Seat Sessions
Paired with operators at your same size and service mix. Bring one problem, mastermind the solution, and leave with an executable fix
Accountability Groups
Deep dives on scorecards, profitability, gross margins, hiring, firing, and the exact issues your leadership team faces at $1M–$10M — facilitated by certified 7 & 8-figure business coaches
Bonus Quarterly Event Days
Private bonus days at select quarterly live events — exclusively for Masterminds members, not open to the general Academy
Apply For Masterminds — See If You Qualify🔒 PCI-compliant secure checkout
Inside Academy Elite
The full LawnCareOS — built into your membership.
Elite members get the same operating system Mike Callahan used to run his 7-figure lawn care business — every tool, every template, every SOP.
Budget & pricing tool — set crew rates, divisions, and target margins
Labor burden calculator — see true loaded wages for RT and OT
Equipment costing — small and large equipment, fuel, and ownership cost
Overhead recovery & billable hour rates — know exactly what to charge
Org chart templates — 20+ roles mapped out for any size company
Company scorecards — daily, weekly, and monthly health metrics
SOPs & playbooks — CSR, sales, production, hiring, and onboarding
336-lesson LCOS curriculum — financials, hiring, operations, marketing, leadership
Is this the right fit for you?
This is for you if…
- You're doing $250K–$5M in revenue and ready to systemize
- You're willing to be coached and implement what you learn
- You want to step out of the truck and build a real company
- You're tired of guessing on price, hiring, and growth
This is NOT for you if…
- You're looking for a magic bullet or overnight fix
- You won't do the work — you just want someone to do it for you
- You're under $100K and just getting started (we'll have something for you soon)
- You don't want feedback, accountability, or a peer group
What's Included
Everything you need — across both tiers.
Monthly Expert Call
Live calls with national experts with live Q & A.
Private Facebook Group
Peers moving in the same direction.
Live Event Invites
In-person sessions and shop tours.
Trusted Partner Network
Vetted marketing, bookkeeping & hiring partners.
1-Hour Onboarding Call
With a 7-figure lawn care expert.
8 Ramp-Up Calls
Build a solid foundation as a group.
336 LCOS Lessons
Financials, hiring, ops, marketing, leadership.
Budget & Pricing Tool
Set rates, divisions, and target margins.
Labor Burden Calculator
See true loaded wages for every employee.
Org Chart Templates
20+ role templates for any company size.
Scorecards & SOPs
Daily metrics and ready-to-use playbooks.
Hiring & Onboarding Kits
Job posts, interview scripts, 30-day plans.
4 Exclusive Calls in One Month
With you, the owner, and your leadership team. Normally $3,999 — free for Service Autopilot members. We help you build the mission, vision, and values that drive your growth.
Hot Seats
Get the group's full attention on your biggest challenge — and walk away with an action plan.
Monthly Accountability Call
Stay on track with a recurring check-in to review wins, blockers, and next steps.
Operators just like you.
"I joined Academy doing $400K and barely paying myself. Eighteen months later we're at $1.2M, I have a real ops manager, and I took my first two-week vacation in 9 years."
Mike R., Texas
$1.2M operator
"The budget tool alone was worth the membership. I finally know what every job actually costs me — and I stopped quoting jobs at a loss."
Sarah K., Ohio
$680K operator
"The peer group keeps me honest. When I want to make a stupid decision, somebody in there has already tried it and tells me why it didn't work."
Jason T., North Carolina
$2.4M operator
Frequently asked questions
Stop guessing. Start building.
Join the operators who decided to build a real business — not just another job.